Hypothesis gives teams a structured way to propose, run, and learn from experiments — so gut-feeling decisions become data-driven wins.
Hypothesis: Changing the button colour from grey to orange will increase checkout conversions by ≥15% at 95% confidence.
HOW IT WORKS
Frame any decision as a testable experiment. Define your assumption, success metric, and minimum detectable effect before a single line of code is written.
Structured templates · Goal setting · Metric definition
Monitor your experiments in real time. Statistical significance calculations happen automatically so you know exactly when to call a winner — no spreadsheets needed.
Live dashboards · Statistical significance · Variant comparison
Record what you decided, why you decided it, and what you learned. Build a living institutional memory that makes every future decision smarter.
Decision records · Learnings archive · Team visibility
PRICING
Everything your team needs to run great experiments from day one.
14-day free trial included. No credit card required to start.
Join forward-thinking teams who treat every important decision as a hypothesis worth testing.
Get Hypothesis Pro — $29/mo